抖音是一款可以拍攝短視頻的音樂創(chuàng)意短視頻社交軟件，也是目前最火的短視頻APP，當(dāng)我們看到那些視頻的時(shí)候，內(nèi)心一定有想要?jiǎng)?chuàng)作的想法。

前期籌備

拍攝抖音需要先確定我們的拍攝主題，然后再根據(jù)主題來(lái)進(jìn)行腳本創(chuàng)作。一般拍攝主題是根據(jù)我們的賬號(hào)定位來(lái)確定的，這兩者是息息相關(guān)的。

賬號(hào)定位

如果我們仔細(xì)觀察就會(huì)發(fā)現(xiàn)抖音上面的大號(hào)都有各自的特色，但內(nèi)容上卻都是統(tǒng)一的。比如抖音賬號(hào)“虎哥說(shuō)車”，他的定位就是說(shuō)車的，所以他發(fā)布的內(nèi)容全部是跟汽車有關(guān)系的；比如賬號(hào)“惠子”，她就是靠顏值吸引粉絲的，所以她發(fā)布的就是自己的美顏視頻；比如賬號(hào)“郭聰明”就是唱歌的，那么他發(fā)布的都是自己的歌曲。

所以我們才說(shuō)，拍視頻之前需要先明確視頻的主題是什么，主題往往是跟賬號(hào)定位有一定關(guān)聯(lián)的。

短視頻的主題要十分具體，才能開始接下來(lái)的拍攝工作。具體我們可以從兩個(gè)方面來(lái)考慮。

1、選題是否符合作者的個(gè)人領(lǐng)域；

針對(duì)創(chuàng)作者本人擅長(zhǎng)方向，我們定位的時(shí)候就選擇適合自己的領(lǐng)域，比如我們擅長(zhǎng)做美食，那么抖音視頻號(hào)定位就可以是專做美食的，我們拍攝的視頻內(nèi)容也要選擇同領(lǐng)域。

2、主題的內(nèi)容選擇。

確定主題建議從個(gè)人擅長(zhǎng)內(nèi)容以及當(dāng)下的熱點(diǎn)來(lái)進(jìn)行考慮。

拍攝腳本

拍攝抖音視頻之前，我們需要先設(shè)計(jì)好拍攝的腳本，把拍攝的流程先構(gòu)思好，還有拍攝用到的臺(tái)詞、文案都提前準(zhǔn)備好，這樣才可以拍出高質(zhì)量作品。

我們尋找靈感的時(shí)候可以通過(guò)豆瓣點(diǎn)評(píng)、知乎等渠道尋找，最好把每個(gè)人物的性格和關(guān)系搞清楚，考慮好每個(gè)場(chǎng)景、細(xì)節(jié)和表情，也可以參考借鑒優(yōu)秀的視頻作品來(lái)編寫腳本。

短視頻腳本是故事的發(fā)展大綱，是指拍攝視頻所依靠的大綱底本。

一個(gè)最基本的短視頻分鏡頭腳本主要包含了：攝法、景別、內(nèi)容、臺(tái)詞等內(nèi)容，那么我們?cè)谧珜懚桃曨l腳本時(shí)，也可以根據(jù)自己制作短視頻的需求，酌情添加或者刪減，根據(jù)腳本模板，填充內(nèi)容。

短視頻腳本創(chuàng)作的6大要素一般包含以下內(nèi)容：短視頻主題、鏡頭景別、畫面內(nèi)容、臺(tái)詞、時(shí)長(zhǎng)、運(yùn)鏡。

1、短視頻核心內(nèi)容

抖音短視頻腳本撰寫的第一步就是根據(jù)拍攝主題確定核心內(nèi)容。

無(wú)論你想做一個(gè)感人的故事，還是記錄生活的一天，都要在腳本中明確，后期的劇情的展開需要圍繞核心內(nèi)容。

2、臺(tái)詞

臺(tái)詞對(duì)于抖音短視頻而言，是畫龍點(diǎn)睛的作用。建議大家在60s的短視頻中，盡量不要讓文字超過(guò)180個(gè)字，不然聽起來(lái)會(huì)特別的累。

3、鏡頭景別

這就是拍攝的時(shí)候，選擇用遠(yuǎn)景、全景、中景、近景、特寫中的哪一種。

以拍攝人物為例的話：

遠(yuǎn)景：把整個(gè)人和環(huán)境拍攝在畫面中，常用來(lái)表現(xiàn)事件發(fā)生的時(shí)間、環(huán)境等場(chǎng)景。例如：辦公室人物。

全景：較遠(yuǎn)景偏近一點(diǎn)，常用來(lái)表現(xiàn)人物的全身動(dòng)作，或者是人物之間的關(guān)系。例如：舞蹈短視頻。

中景：拍攝人物膝蓋至頭頂畫面，重點(diǎn)在于顯示人物的形體動(dòng)作。

近景：指拍攝人物胸部以上至頭部的部位，常用來(lái)表現(xiàn)表情、神態(tài)等細(xì)微動(dòng)作。例如：毛光光柜姐形象。

特寫：對(duì)人物的眼睛、鼻子、嘴、手指等細(xì)節(jié)進(jìn)行拍攝，適合用來(lái)表現(xiàn)需要突出的細(xì)節(jié)。例如：美妝產(chǎn)品手部展示。

根據(jù)不同的主題要求，抖音短視頻腳本中所使用的景別是有所區(qū)別的，這方面的內(nèi)容需要大家有更多的學(xué)習(xí)經(jīng)驗(yàn)積累。建議大家上網(wǎng)下載一些教程進(jìn)行學(xué)習(xí)。

4、畫面內(nèi)容

內(nèi)容就是把你想要表達(dá)的東西通過(guò)各種場(chǎng)景方式進(jìn)行呈現(xiàn)，即拆分劇本，把內(nèi)容拆分在每一個(gè)鏡頭里面。

5、拍攝時(shí)長(zhǎng)

抖音短視頻腳本中的時(shí)長(zhǎng)指的是單個(gè)鏡頭的時(shí)長(zhǎng)。建議大家提前標(biāo)注清楚，方便后期剪輯的時(shí)候，更快找到重點(diǎn)，提高工作效率。

6、運(yùn)鏡

運(yùn)鏡指的就是鏡頭的運(yùn)動(dòng)方式。

"推"

"推"是最常見的一種運(yùn)鏡技巧。在拍攝的時(shí)候，鏡頭緩慢向前移動(dòng)，不斷地推進(jìn)，靠近拍攝主體，拍攝主體在畫面中的比例逐漸變大。這種運(yùn)鏡技巧能夠起到聚焦、突出拍攝主體的作用。比如要拍攝一個(gè)人物，鏡頭向前推進(jìn)的過(guò)程中，人物在畫面中的比例逐漸變大，讓人物更中突出。

即使是拍攝沒有主體的場(chǎng)號(hào)，“推”的運(yùn)鏡方式也會(huì)讓視頻更有代入感。

“拉”

“拉”與“推”的運(yùn)鏡方式剛好相反。在拍的過(guò)程中，鏡頭逐漸向后拉遠(yuǎn)，讓鏡頭遠(yuǎn)離拍攝主體，成片的視覺效果也與“推”相反?！袄钡倪\(yùn)鏡技巧能夠起到交代環(huán)境、突出現(xiàn)場(chǎng)的作用，讓看視頻的人了解拍攝主體所在的環(huán)境特點(diǎn)，增加畫面的氛圍。

“轉(zhuǎn)”

“轉(zhuǎn)”的運(yùn)鏡技巧，能給視頻增加一種獨(dú)特的視覺效果。其拍攝方法也很簡(jiǎn)單，常見有兩種操作方式。

第一種是站在原地拍攝，在拍攝過(guò)程中旋轉(zhuǎn)鏡頭，旋轉(zhuǎn)角度沒有特定的要求，但是在拍攝素材的時(shí)候盡量拍攝360度，以方便后期剪輯的時(shí)候截取素材。此時(shí)如果選擇的角度不夠。后期就無(wú)法增加素材。

第二種是圍繞著拍攝主體進(jìn)行旋轉(zhuǎn)拍攝，這種方式能全方位地展現(xiàn)拍攝主體。旋轉(zhuǎn)拍攝的時(shí)候，因?yàn)槭莿?dòng)態(tài)拍攝，所以要控制好移動(dòng)的速度。

“移”

“移”可以理解為平行移動(dòng)，移動(dòng)的方向可以是橫向，也可以是縱向，或者傾斜一定的角度。但是移動(dòng)的軌跡要以直線為主，不要無(wú)規(guī)則地移動(dòng)。

單個(gè)鏡頭拍完就停止，然后再拍攝下一個(gè)鏡頭，單個(gè)鏡頭里盡量不要使用多種運(yùn)鏡技巧，因?yàn)闀?huì)造成混亂的視覺效果。

比如拍攝遼闊的自然風(fēng)光，可以采用橫向的水平移動(dòng);拍攝高大的主體如建筑、山峰等，可以采用縱向移動(dòng)；拍攝小場(chǎng)景也可以使用這一運(yùn)鏡技巧。它適用的場(chǎng)景很多，但是一定要注意保證手機(jī)是直線移動(dòng)而不是原地不動(dòng)的。

“穿”

“穿”可以理解為穿越、穿過(guò)的意思，當(dāng)拍攝的時(shí)候，需要在手機(jī)和拍攝主體之間尋找一個(gè)前景，因?yàn)橐┰降木褪沁@個(gè)前景。

“穿”的運(yùn)鏡技巧可以讓視頻畫面增加層次感和空間感，因?yàn)橛辛饲熬暗囊r托，有了遠(yuǎn)近的對(duì)比，才能讓畫面有身臨其境的代入感。但是前景不能喧賓奪主，它只是起到襯托的作用，比如欄桿的縫隙、門窗、樹葉的縫隙等都可以作為前景來(lái)使用。拍攝的時(shí)候結(jié)合“推”和“拉”的運(yùn)鏡技巧，穿過(guò)前景，然后聚焦在拍攝主體上。

“跟”

“跟”的運(yùn)鏡技巧可以理解為跟隨，拍攝移動(dòng)的主體時(shí)，鏡頭一直跟隨拍攝主體移動(dòng)。比如在后邊跟隨拍攝一個(gè)向前走動(dòng)的人，或者在前面拍攝向鏡頭走過(guò)來(lái)的人。鏡頭和主體同步運(yùn)動(dòng)，可以保證拍攝主體在畫面中的比例是不變的，跟隨拍攝也能讓畫面增加代入感。

“搖”

“搖”的拍攝方法和效果與“移”類似，但是拍攝的時(shí)候，搖鏡頭是指原地不動(dòng)地旋轉(zhuǎn)手機(jī)或者相機(jī)，鏡頭是弧形移動(dòng)的。比如站在原地拿好手機(jī)，鏡頭從左向右拍攝，手機(jī)移動(dòng)的路徑是一個(gè)弧形，也可以向上拍攝，記住關(guān)鍵點(diǎn)就是原地不動(dòng)。“搖”會(huì)逐一展示鏡頭前的場(chǎng)景，讓畫面更有代入感。

腳本怎么寫

寫腳本之前需要先了解腳本的結(jié)構(gòu)，這樣寫出來(lái)會(huì)比較符合拍攝，下面我們先來(lái)介紹下腳本的結(jié)構(gòu)。

腳本的結(jié)構(gòu)

腳本的整體結(jié)構(gòu)分為：開頭吸引觀眾目光、中間進(jìn)入主題內(nèi)容、最后深化主題內(nèi)容三部分。

1、再好的腳本，也需要遵循一定的主題和定位，來(lái)明確寫作的方向；以30秒為例，當(dāng)一條視頻被人點(diǎn)擊之后，如果在開頭的5秒種內(nèi)無(wú)法吸引興趣，這條視頻可能就直接被人劃過(guò)去轉(zhuǎn)向下一條；

所以在腳本的一開頭，我們要把吸引觀眾的內(nèi)容先呈現(xiàn)出來(lái)，這樣才能吸引觀眾看下去。

2、接下來(lái)的10秒鐘，需要進(jìn)入主題，包裝亮點(diǎn)，繼續(xù)吸引受眾觀看；

3、最后的15秒，需要將主題深化，帶來(lái)一些有意思的見解，并與受眾互動(dòng)、引導(dǎo)點(diǎn)贊、轉(zhuǎn)發(fā)和關(guān)注等行為。

腳本寫作的基本步驟：

1、先介紹故事梗概。

2、寫出分集發(fā)展大綱。

3、劇情細(xì)化到每個(gè)場(chǎng)景，人物對(duì)話(動(dòng)作、表情、心理活動(dòng)、人物之間的關(guān)系等提示)。

腳本(偏重于鏡頭的劇本)的寫作格式如下：

第一場(chǎng) 地點(diǎn) 日或夜 內(nèi)或外

A：(臺(tái)詞)

B：(臺(tái)詞)

創(chuàng)作常用方法

1、嵌套法

嵌套法的目的，是用來(lái)解決視頻可能出現(xiàn)的3個(gè)問題：

1）信息量單薄；

2）用戶缺乏吐槽點(diǎn)；

3）視頻缺乏耐看性；

那么如何實(shí)現(xiàn)嵌套呢？

1）制作一個(gè)故事腳本；

2）制作第二個(gè)故事腳本；

3）通過(guò)一個(gè)嵌入點(diǎn)，把第二個(gè)故事腳本嵌入第一個(gè)腳本；

4）如此循環(huán)往復(fù)，直至無(wú)窮；

2、代入法

先給主題構(gòu)建一個(gè)“代入法”的場(chǎng)景，可以讓團(tuán)隊(duì)在這個(gè)“畫框”內(nèi)，不斷帶入各種各種元素，實(shí)現(xiàn)輕松創(chuàng)意復(fù)制。比如主題是“賣車”，大家可以想象，賣車有哪些環(huán)節(jié)好玩、有趣、有沖突：

1）發(fā)傳單可以有沖突——花式發(fā)傳單；

2）顧客電話邀約有沖突——顧客的花式拒絕，顧客的花式勾搭；

3）到店接待有沖突——新來(lái)的小姐姐這樣接待客人；

3、四維還原法

1）內(nèi)容還原把熱門視頻用文字描述一遍，因?yàn)樵谡归_過(guò)程中，無(wú)數(shù)細(xì)節(jié)會(huì)被記錄并展開出來(lái)，信息量得到完整呈現(xiàn)。

2）評(píng)論還原看看抖友們，看了這個(gè)視頻是什么反應(yīng)。

3）身份還原通過(guò)對(duì)受眾、點(diǎn)贊回復(fù)用戶的身份反查，找到他們是誰(shuí)，他們關(guān)心什么，他們?yōu)槭裁搓P(guān)心這個(gè)爆款視頻。

4）策略邏輯還原。這個(gè)視頻是給誰(shuí)看的？主流用戶是誰(shuí)？發(fā)什么給他們看？

4、模仿法

1）隨機(jī)模仿看見什么視頻火，自己照樣子拍一個(gè)，比如最近兩天比較火的大頭、踢瓶蓋。

2）系統(tǒng)模仿找到對(duì)標(biāo)的賬號(hào)、IP，抖音內(nèi)外都可，分析其經(jīng)典橋段、套路，不等它在抖音火，就模仿拍攝一個(gè)。

如果看了上面的介紹還是不知道腳本怎么寫，那么可以看看專門介紹寫腳本的課程，這樣更加清楚、直接。

腳本分鏡頭創(chuàng)作方法：

短視頻腳本創(chuàng)作：

腳本寫作技巧

腳本不同于其他寫作形式，重點(diǎn)在于如何把平面語(yǔ)言轉(zhuǎn)化為鏡頭語(yǔ)言，鏡頭語(yǔ)言不止是看得見的文字，還包括看不見的內(nèi)容。腳本的寫作業(yè)需要遵循一定的邏輯和步驟：

1、從無(wú)到有的過(guò)程中，需要選擇一個(gè)主題，根據(jù)主題來(lái)梳理腳本大綱、框架結(jié)構(gòu)

2、腳本需要有貫穿全篇的主線，并且需要有必要的內(nèi)容來(lái)支撐主線的發(fā)展

3、場(chǎng)景的包裝，人物角色的設(shè)定，場(chǎng)景和人物的協(xié)調(diào)表現(xiàn)

4、視頻通常會(huì)受到時(shí)間長(zhǎng)度的限制，需要在有限的時(shí)間內(nèi)，安排上精煉、合適、精準(zhǔn)的內(nèi)容，并需要主要前后的邏輯關(guān)系

5、點(diǎn)明主題，深化主題內(nèi)涵，引起精神共鳴或設(shè)置懸念為觀眾帶來(lái)思考

矛盾是支撐情節(jié)發(fā)展的核心要素，視頻內(nèi)容的豐富離不開矛盾的設(shè)置。

1、結(jié)合場(chǎng)景、人物、情節(jié)等因素，設(shè)置好沖突和轉(zhuǎn)折，“意料之外情理之中”，可以是人物的沖突、語(yǔ)言的沖突、場(chǎng)景的沖突、肢體的沖突、表情的沖突等等；需要結(jié)合聯(lián)想、諧音、一詞多意、雙關(guān)、舊詞新解、反轉(zhuǎn)等手法

2、需要掌握一定的常用題材、場(chǎng)景、拍攝手法

3、來(lái)源于生活，反映生活，服務(wù)生活

腳本課程推薦

抖音短視頻腳本簡(jiǎn)單幾步，小白也能快速上手：

短視頻制作腳本撰寫：

分析同行內(nèi)容

我們?cè)谂臄z短視頻之前可以先分析下同行拍攝的內(nèi)容，學(xué)習(xí)學(xué)習(xí)經(jīng)驗(yàn)，這樣會(huì)有利于自己拍攝出好的作品。

首先我們要分析他為什么火？

我們可以將點(diǎn)贊量大于10W的視頻都收集起來(lái)，作為重點(diǎn)分析的對(duì)象，帶著以下四個(gè)問題去分析：

①該視頻的視頻形式我能做出來(lái)嗎？

②該視頻內(nèi)容我能否做出來(lái)？

③這類賬號(hào)如何變現(xiàn)？我是否有資源？

④我能否長(zhǎng)時(shí)間做這類視頻？

給大家一個(gè)好用的表格，用來(lái)分析數(shù)據(jù)很方便，把標(biāo)題、點(diǎn)贊量、評(píng)論量、轉(zhuǎn)發(fā)量、視頻鏈接作為表頭，如下所示。

前期拍攝視頻的時(shí)候，我們?nèi)绻恢涝趺粗谱鲀?nèi)容，那么就可以借鑒我們的分析成果，模仿這些優(yōu)質(zhì)的視頻，后期再開始創(chuàng)新。

注冊(cè)賬號(hào)并編輯好資料后，就可以上傳視頻了。

對(duì)于新手來(lái)說(shuō)，想要短時(shí)間內(nèi)上熱門，最好的方法就是模仿，我要模仿那些點(diǎn)贊量高的視頻。

這里有兩點(diǎn)給大家說(shuō)：

①平臺(tái)的風(fēng)氣就是模仿，大家可以發(fā)現(xiàn)，只要有一個(gè)梗上了熱門，就會(huì)出現(xiàn)大量的模仿者，而他們模仿的視頻，還依舊能上熱門。

②熱門視頻是經(jīng)過(guò)用戶的檢測(cè)的，模仿的作品，大概率會(huì)上熱門，能快速試錯(cuò)。

視頻拍攝

拍抖音的步驟

1、打開手機(jī)軟件商店，點(diǎn)擊下載，然后下載抖音APP，安裝抖音APP。

2、打開抖音App，之后點(diǎn)擊抖音下方的加號(hào)鍵；

3、然后點(diǎn)擊屏幕左下方的特效或道具，接著選擇想要的特效或道具；

4、點(diǎn)擊上方選擇音樂，可以添加背景音樂；

5、然后點(diǎn)擊屏幕中的拍攝按鈕，開始拍攝視頻；

6、在拍攝完成之后，接著點(diǎn)擊下一步；

7、最后再點(diǎn)擊發(fā)布就可以了，這樣就能發(fā)布自己拍攝的抖音小視頻了。

拍攝方式

遠(yuǎn)程控制暫停

拍攝視頻的時(shí)候，如果手機(jī)隔得比較遠(yuǎn)，可以使用拍攝里面的“倒計(jì)時(shí)”功能。例如我們只要拍攝10s就暫停，可以將暫停拉桿拖到10s的位置處即可。然后點(diǎn)擊“開始拍攝”拍攝，當(dāng)拍攝到第10s的時(shí)候就會(huì)自動(dòng)暫停。這樣拍攝的時(shí)候，自己可以在手機(jī)隨著自己的需求來(lái)拍攝不同的風(fēng)格。

具體的拍攝技巧可以觀看以下課程，課程里會(huì)有詳細(xì)的介紹。

遠(yuǎn)程控制暫停：

調(diào)整播放速度

拍攝視頻的時(shí)候可以調(diào)節(jié)播放速度，快慢速度調(diào)整就是調(diào)整音樂和視頻的匹配。如果選擇“快”或者“極快”，拍攝的時(shí)候音樂就會(huì)放慢，相應(yīng)的視頻成品中的畫面就會(huì)加快；反之，如果選擇“慢”或者“極慢”，拍攝時(shí)的音樂就會(huì)加快，成品中的畫面就會(huì)放慢。

具體的拍攝技巧可以觀看以下課程，課程里會(huì)有詳細(xì)的介紹。

調(diào)節(jié)播放速度：

拍攝分段視頻

抖音可以拍攝分段視頻，拍攝一段視頻后點(diǎn)擊暫停，然后再拍攝另外一段視頻，最后把這兩段視頻拼接起來(lái)成為一個(gè)完整的視頻，這就是分段視頻。

例如很多達(dá)人拍攝的“變裝視頻”用的就是分段視頻拍攝手法。但是拍攝分段視頻的時(shí)候，拍攝內(nèi)容不要牛頭不對(duì)馬嘴，前面一個(gè)視頻拍攝的是一個(gè)內(nèi)容，后面的視頻拍的又是另一個(gè)內(nèi)容，這樣會(huì)讓用戶看起來(lái)覺得很亂，不知道你要表達(dá)什么內(nèi)容。

操作方法：

1、進(jìn)入抖音App后，打開發(fā)布視頻功能。

2、打開錄制長(zhǎng)視頻

進(jìn)入發(fā)布視頻功能后，打開長(zhǎng)視頻功能。

3、進(jìn)行分段拍攝

進(jìn)入錄制視頻頁(yè)面后，開始錄制視頻，錄制完成一段視頻后點(diǎn)擊暫停錄制按鈕，停止錄制視頻，然后在選擇開始錄制，進(jìn)行錄制下一段視頻即可。

轉(zhuǎn)場(chǎng)

靜態(tài)轉(zhuǎn)場(chǎng):

靜態(tài)轉(zhuǎn)場(chǎng)的時(shí)候參照物不是變的。

如果你想做出秒換服裝的效果，就必須是除了服裝款式以外，屏幕內(nèi)其他東西都保持不變，包括本人的動(dòng)作表情之類的因素也要保持不變。同樣的，如果想換背景，就以上一個(gè)場(chǎng)景的最后一個(gè)動(dòng)作作為下一個(gè)場(chǎng)景的開始繼續(xù)拍攝，這樣動(dòng)作看起來(lái)就是連貫的。

動(dòng)態(tài)轉(zhuǎn)場(chǎng):

動(dòng)態(tài)轉(zhuǎn)場(chǎng)中動(dòng)作要保持連貫性，連貫的含義就是上一個(gè)場(chǎng)景中的動(dòng)作要無(wú)縫銜接到下一個(gè)場(chǎng)景，比如這個(gè)場(chǎng)景你正在做向下蹲的動(dòng)作，蹲到一半暫停了，下一個(gè)場(chǎng)景中你也要從剛剛蹲到一半的地方繼續(xù)往下蹲。

動(dòng)態(tài)轉(zhuǎn)場(chǎng)有三種，第一攝像機(jī)不動(dòng)，主體動(dòng)作的連貫。第二主體物不動(dòng)，攝像機(jī)拍攝方向的連貫。第三主體物和攝像機(jī)都動(dòng)，且前后連貫。

1、攝像機(jī)不動(dòng)，主體動(dòng)作的連貫

例：上一個(gè)場(chǎng)景中你伸出手拳頭蓋住攝像頭，下一個(gè)場(chǎng)景你也要是以同樣的姿勢(shì)收回你的拳頭，中間你可以換衣服換背景甚至換另外一個(gè)人。你還可以手伸向攝像頭，暫停后切換成后置攝像頭，開拍的時(shí)候手繼續(xù)向前伸出去，最后看起來(lái)就像是你的手穿過(guò)了手機(jī)屏幕一樣。當(dāng)然了，要想最后成品效果好，除了要改變的東西變化以外，其他元素都要盡量保持不變。

2、主體物不動(dòng)，攝像機(jī)拍攝方向的連貫

所謂拍攝鏡頭的連貫性就是比如，上一個(gè)場(chǎng)景用左手把手機(jī)從中間水平移動(dòng)到左邊，下一個(gè)場(chǎng)景就要用右手把手機(jī)從右邊移回中間，這樣最終的效果看起來(lái)就像是鏡頭繞了一圈。

3、主體物和攝像機(jī)都動(dòng)，且前后連貫如果有另一個(gè)人幫你拍，你可以試試這種。比如你頭向右看，攝像機(jī)跟著你往右拍。暫停，換另一個(gè)人另一個(gè)場(chǎng)景，同樣讓攝像機(jī)從左向右拍。最后的成果看起來(lái)就像是PPT里面有一個(gè)后一幀推走前一幀的轉(zhuǎn)場(chǎng)效果。

操作方法：

1、進(jìn)入抖音App后，打開發(fā)布視頻功能。

2、在拍攝頁(yè)面，點(diǎn)擊相冊(cè)，選擇需要的素材。

3、選擇視頻，點(diǎn)擊下一步。

4、接著點(diǎn)擊下一步。

5、在選擇音樂頁(yè)面，點(diǎn)擊特效。

6、選擇轉(zhuǎn)場(chǎng)，接著選中想要的特效，點(diǎn)擊保存。

7、返回后，點(diǎn)擊下一步，設(shè)置好后，點(diǎn)擊發(fā)布，這樣添加轉(zhuǎn)場(chǎng)特效的視頻就發(fā)布成功。

合拍蹭熱門

合拍就是與達(dá)人一起合拍一個(gè)視頻，比如最近很火的“合拍唱歌”，唱熱門歌曲，一人唱一句歌詞。

具體的拍攝技巧可以觀看以下課程，課程里會(huì)有詳細(xì)的介紹。

抖音合拍視頻：

拍攝技巧

1、拍攝不能手抖

拍攝視頻的時(shí)候千萬(wàn)不能手抖，手抖拍出來(lái)的視頻都是模糊不清的。要時(shí)刻保持正確的對(duì)焦，這樣才能拍攝出清晰的視頻效果。

我們可以把手機(jī)放在支架上或使用自拍桿拍攝，這樣拍攝出來(lái)的畫面比較穩(wěn)定。

2、學(xué)會(huì)利用光線

拍攝短視頻時(shí)光線十分重要，好的光線布局可以有效提高畫面質(zhì)量。尤其是在拍攝人像時(shí)要多用柔光，會(huì)增強(qiáng)畫面美感，要避免明顯的暗影和曝光如果光線不清晰，可以手動(dòng)打光，燈光打在人物的臉上或用反光板調(diào)節(jié)。

光線不好的地方，可以開啟閃光燈功能拍攝，還可以購(gòu)買個(gè)專業(yè)的外置閃光燈，自由調(diào)節(jié)外置閃光燈的亮度。

在天氣好的時(shí)候，可以嘗試逆光拍攝，在拍攝界面可以對(duì)準(zhǔn)高光區(qū)域進(jìn)行測(cè)光，即可拍出藝術(shù)感十足的剪影大片。

3、切換場(chǎng)景

在拍攝視頻之前要確定好自己拍攝的主題是什么、內(nèi)容是什么，根據(jù)視頻內(nèi)容來(lái)選定拍攝場(chǎng)景，并且，我們可以根據(jù)視頻的內(nèi)來(lái)?yè)Q多個(gè)拍攝場(chǎng)景。如可以從遠(yuǎn)處將鏡頭推近，或者可以從近處將鏡頭拉遠(yuǎn)，甚至可以斜著拍，來(lái)避免視頻過(guò)于單調(diào)，讓視頻畫面更加生動(dòng)。根據(jù)不同的拍攝手法與拍攝場(chǎng)景來(lái)不斷豐富自己視頻的內(nèi)容。

4、提高發(fā)布作品的清晰度

①使用手機(jī)原相機(jī)拍攝：

手機(jī)相機(jī)設(shè)置1080P HD，60fps；

用剪映加美顏，調(diào)節(jié)參數(shù)亮度+10、對(duì)比度+10、飽和度+10、色溫-8、銳化+60；

導(dǎo)出設(shè)置調(diào)1080P 60fps；

②用抖音相機(jī)拍攝：降低曝光、清晰度調(diào)到最高；

打開畫質(zhì)增強(qiáng)；

發(fā)布設(shè)置點(diǎn)擊高清發(fā)布；

③真人出鏡用輕顏相機(jī)APP拍攝，補(bǔ)光燈補(bǔ)光。

后期剪輯

拍攝視頻的時(shí)候有些技巧需要使用視頻剪輯軟件，我們可以選擇剪映進(jìn)行操作。

比如說(shuō)視頻變速功能，就可以在剪映里面制作出來(lái)。

打開剪映，點(diǎn)擊頁(yè)面中的加號(hào)按鈕。

選擇最下方的剪映工具欄對(duì)視頻素材【剪切、配音和加特效】。

點(diǎn)擊視頻編輯條使用下方編輯工具箱【分割、變速和添加動(dòng)畫】。

選擇視頻，點(diǎn)擊變速，可以調(diào)整視頻播放的速度。

點(diǎn)擊添加音頻，選擇自己喜歡的音樂。

剪輯完成后，點(diǎn)擊右上角的導(dǎo)出。

點(diǎn)擊下方的一鍵分享到抖音，還可以直接打開抖音發(fā)布這個(gè)視頻。

剪映操作步驟

第一、準(zhǔn)備視頻素材點(diǎn)擊【添加到項(xiàng)目】導(dǎo)入到剪映編輯界面。

第二、選擇下方的剪映工具欄對(duì)視頻素材【剪切、配音和加特效】。

第三、點(diǎn)擊視頻編輯條使用下方編輯工具箱【分割、變速和添加動(dòng)畫】。

第四、點(diǎn)擊【添加音頻】選擇音樂為視頻加入背景音樂。

第五、點(diǎn)擊動(dòng)畫設(shè)置視頻片段轉(zhuǎn)場(chǎng)動(dòng)畫效果。

第六、視頻制作完成后設(shè)置分辨率點(diǎn)擊【導(dǎo)出】按鈕即可。

準(zhǔn)備視頻素材點(diǎn)擊【添加到項(xiàng)目導(dǎo)入】到剪映編輯界面。

網(wǎng)上有很多剪映的功能教程，如果想學(xué)習(xí)更多剪輯方式，可以在網(wǎng)上觀看一些網(wǎng)絡(luò)教程，簡(jiǎn)單易學(xué)。

教程推薦：

剪映基礎(chǔ)入門

一小時(shí)學(xué)會(huì)剪映

發(fā)布視頻

視頻拍攝好了之后我們可以觀看下視頻，然后把不合適的地方剪切掉，把視頻剪輯一下，讓視頻看起來(lái)更加完善，這樣就可以發(fā)布了。

發(fā)布視頻的時(shí)候還可以添加熱點(diǎn)標(biāo)簽，在發(fā)布視頻的頁(yè)面可以點(diǎn)擊“添加標(biāo)簽”，然后根據(jù)視頻內(nèi)容選擇標(biāo)簽，這樣也可以帶來(lái)一部分流量，最后點(diǎn)擊發(fā)布就行。

%3Chowto_content%3E[{"type":"paragraph","attrs":{"is_abstract":true},"children":[{"type":"text","text":"抖音是一款可以拍攝短視頻的音樂創(chuàng)意短視頻社交軟件，也是目前最火的短視頻APP，當(dāng)我們看到那些視頻的時(shí)候，內(nèi)心一定有想要?jiǎng)?chuàng)作的想法。","id":""}],"text":"","id":"FoWKdc2MmoeKqWxQJjncMzECnQf"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"前期籌備","id":""}],"text":"","id":"KKKydOkUKowg8oxaeaPcV8fdn7f"},{"type":"paragraph","children":[{"type":"text","text":"拍攝抖音需要先確定我們的拍攝主題，然后再根據(jù)主題來(lái)進(jìn)行腳本創(chuàng)作。一般拍攝主題是根據(jù)我們的賬號(hào)定位來(lái)確定的，這兩者是息息相關(guān)的。","id":""}],"text":"","id":"CwQyd602coKGCExnJA2cbEIknwo"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"賬號(hào)定位","id":""}],"text":"","id":"T0KgduMeKoYcEqxAL6qcbcPDnjb"},{"type":"paragraph","children":[{"type":"text","text":"如果我們仔細(xì)觀察就會(huì)發(fā)現(xiàn)抖音上面的大號(hào)都有各自的特色，但內(nèi)容上卻都是統(tǒng)一的。比如抖音賬號(hào)“虎哥說(shuō)車”，他的定位就是說(shuō)車的，所以他發(fā)布的內(nèi)容全部是跟汽車有關(guān)系的；比如賬號(hào)“惠子”，她就是靠顏值吸引粉絲的，所以她發(fā)布的就是自己的美顏視頻；比如賬號(hào)“","id":""},{"type":"text","text":"郭聰明","id":""},{"type":"text","text":"”就是唱歌的，那么他發(fā)布的都是自己的歌曲。","id":""}],"text":"","id":"LUCwdIe48oai8sxaofIcAbbynYe"},{"type":"paragraph","children":[{"type":"text","text":"所以我們才說(shuō)，拍視頻之前需要先明確視頻的主題是什么，主題往往是跟賬號(hào)定位有一定關(guān)聯(lián)的。","id":""}],"text":"","id":"PuGKdCiyioIKq0xIjmFct5FWn2c"},{"type":"paragraph","children":[{"type":"text","text":"短視頻的主題要十分具體，才能開始接下來(lái)的拍攝工作。具體我們可以從","id":""},{"type":"text","text":"兩個(gè)方面","id":""},{"type":"text","text":"來(lái)考慮。","id":""}],"text":"","id":"E6Oed6om0oKggKxCoYpc61CHn2e"},{"type":"paragraph","children":[{"type":"text","text":"1、選題是否符合作者的個(gè)人領(lǐng)域；","id":""}],"text":"","id":"Cus6dWg6SoeOQIxmCNWcCsLfn0d"},{"type":"paragraph","children":[{"type":"text","text":"針對(duì)創(chuàng)作者本人擅長(zhǎng)方向，我們定位的時(shí)候就選擇適合自己的領(lǐng)域，比如我們擅長(zhǎng)做美食，那么抖音視頻號(hào)定位就可以是專做美食的，我們拍攝的視頻內(nèi)容也要選擇同領(lǐng)域。","id":""}],"text":"","id":"A6EwdsOyOo4ggSxAXk7cr4eznrc"},{"type":"paragraph","children":[{"type":"text","text":"2、主題的內(nèi)容選擇。","id":""}],"text":"","id":"Yk6AdWyIcou20Kx2bpccrb32nRh"},{"type":"paragraph","children":[{"type":"text","text":"確定主題建議從個(gè)人擅長(zhǎng)內(nèi)容以及當(dāng)下的熱點(diǎn)來(lái)進(jìn)行考慮。","id":""}],"text":"","id":"HmsMd6oUaoEswExEFEjc241Tnjf"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"拍攝腳本","id":""}],"text":"","id":"Vy0ed2GGqo8OI4xsn64ckRgLnef"},{"type":"paragraph","children":[{"type":"text","text":"拍攝抖音視頻之前，我們需要先設(shè)計(jì)好拍攝的腳本，把拍攝的流程先構(gòu)思好，還有拍攝用到的臺(tái)詞、文案都提前準(zhǔn)備好，這樣才可以拍出高質(zhì)量作品。","id":""}],"text":"","id":"QwW4dYSWGoMCuux8xgGco4NmnGe"},{"type":"paragraph","children":[{"type":"text","text":"我們尋找靈感的時(shí)候可以通過(guò)豆瓣點(diǎn)評(píng)、知乎等渠道尋找，最好把每個(gè)人物的性格和關(guān)系搞清楚，考慮好每個(gè)場(chǎng)景、細(xì)節(jié)和表情，也可以參考借鑒優(yōu)秀的視頻作品來(lái)編寫腳本。","id":""}],"text":"","id":"CUIedE6mCo2yuWxE5LZcZ0CFnhd"},{"type":"paragraph","children":[{"type":"text","text":"短視頻腳本是故事的發(fā)展大綱，是指拍攝視頻所依靠的大綱底本。","id":""}],"text":"","id":"QomydiWecoY2W6xc97VcOSEDnYb"},{"type":"paragraph","children":[{"type":"text","text":"一個(gè)最基本的短視頻分鏡頭腳本主要包含了：攝法、景別、內(nèi)容、臺(tái)詞等內(nèi)容，那么我們?cè)谧珜懚桃曨l腳本時(shí)，也可以根據(jù)自己制作短視頻的需求，酌情添加或者刪減，根據(jù)腳本模板，填充內(nèi)容。","id":""}],"text":"","id":"OYiQdmCugoWOKMxwn6ocwrMgnGc"},{"type":"paragraph","children":[{"type":"text","text":"短視頻腳本創(chuàng)作的6大要素一般包含以下內(nèi)容：短視頻主題、鏡頭景別、畫面內(nèi)容、臺(tái)詞、時(shí)長(zhǎng)、運(yùn)鏡。","id":""}],"text":"","id":"YEMwdKCgOocoUsxYjAaccinAn8c"},{"type":"paragraph","children":[{"type":"text","text":"1、短視頻核心內(nèi)容","id":""}],"text":"","id":"CYUAdkmSIoygguxcjGpcD8nhn2c"},{"type":"paragraph","children":[{"type":"text","text":"抖音短視頻腳本撰寫的第一步就是根據(jù)拍攝主題確定核心內(nèi)容。","id":""}],"text":"","id":"Ss6kdc2GUoYoAux0inaclitLn3e"},{"type":"paragraph","children":[{"type":"text","text":"無(wú)論你想做一個(gè)感人的故事，還是記錄生活的一天，都要在腳本中明確，后期的劇情的展開需要圍繞核心內(nèi)容。","id":""}],"text":"","id":"EaYOdguI0oeYcqxymQwcVdOxntc"},{"type":"paragraph","children":[{"type":"text","text":"2、臺(tái)詞","id":""}],"text":"","id":"ZG06dm2aGogGYExO8wjcfxdknVd"},{"type":"paragraph","children":[{"type":"text","text":"臺(tái)詞對(duì)于抖音短視頻而言，是畫龍點(diǎn)睛的作用。建議大家在60s的短視頻中，盡量不要讓文字超過(guò)180個(gè)字，不然聽起來(lái)會(huì)特別的累。","id":""}],"text":"","id":"Twayd2ceKoeiwkxuUetcpqS0nXf"},{"type":"paragraph","children":[{"type":"text","text":"3、鏡頭景別","id":""}],"text":"","id":"QyEgdm44aoa8o6xM88acrJO4niW"},{"type":"paragraph","children":[{"type":"text","text":"這就是拍攝的時(shí)候，選擇用遠(yuǎn)景、全景、中景、近景、特寫中的哪一種。","id":""}],"text":"","id":"C8eadmwiqoWs0kxxNFUc4ZB3nkl"},{"type":"paragraph","children":[{"type":"text","text":"以拍攝人物為例的話：","id":""}],"text":"","id":"J4aUdIcm8oG4OKxq8AocsNW7nYd"},{"type":"paragraph","children":[{"type":"text","text":"遠(yuǎn)景：把整個(gè)人和環(huán)境拍攝在畫面中，常用來(lái)表現(xiàn)事件發(fā)生的時(shí)間、環(huán)境等場(chǎng)景。例如：辦公室人物。","id":""}],"text":"","id":"TkOodWKomocUq4xoLSXcbvQGnkb"},{"type":"paragraph","children":[{"type":"text","text":"全景：較遠(yuǎn)景偏近一點(diǎn)，常用來(lái)表現(xiàn)人物的全身動(dòng)作，或者是人物之間的關(guān)系。例如：舞蹈短視頻。","id":""}],"text":"","id":"BuCodyA6coOWO2xi0yjc0W6invd"},{"type":"paragraph","children":[{"type":"text","text":"中景：拍攝人物膝蓋至頭頂畫面，重點(diǎn)在于顯示人物的形體動(dòng)作。","id":""}],"text":"","id":"SS2YdeaqWoUCsGxSqxjcZYS4nff"},{"type":"paragraph","children":[{"type":"text","text":"近景：指拍攝人物胸部以上至頭部的部位，常用來(lái)表現(xiàn)表情、神態(tài)等細(xì)微動(dòng)作。例如：毛光光柜姐形象。","id":""}],"text":"","id":"NMGMd6U6QoA4qKxeuRrcLuQmnye"},{"type":"paragraph","children":[{"type":"text","text":"特寫：對(duì)人物的眼睛、鼻子、嘴、手指等細(xì)節(jié)進(jìn)行拍攝，適合用來(lái)表現(xiàn)需要突出的細(xì)節(jié)。例如：美妝產(chǎn)品手部展示。","id":""}],"text":"","id":"NiIgd62SWoa0uGxAlnDcaEP7nwd"},{"type":"paragraph","children":[{"type":"text","text":"根據(jù)不同的主題要求，抖音短視頻腳本中所使用的景別是有所區(qū)別的，這方面的內(nèi)容需要大家有更多的學(xué)習(xí)經(jīng)驗(yàn)積累。建議大家上網(wǎng)下載一些教程進(jìn)行學(xué)習(xí)。","id":""}],"text":"","id":"V8okd0gqwoWMsoxcP4wcQHrQnJh"},{"type":"paragraph","children":[{"type":"text","text":"4、畫面內(nèi)容","id":""}],"text":"","id":"J6i8dEiy2om4m6xgp8HchCBNnfg"},{"type":"paragraph","children":[{"type":"text","text":"內(nèi)容就是把你想要表達(dá)的東西通過(guò)各種場(chǎng)景方式進(jìn)行呈現(xiàn)，即拆分劇本，把內(nèi)容拆分在每一個(gè)鏡頭里面。","id":""}],"text":"","id":"Hs2EdgwAcoigw6xWeRhcGVO1nWb"},{"type":"paragraph","children":[{"type":"text","text":"5、拍攝時(shí)長(zhǎng)","id":""}],"text":"","id":"JEEKdagikog2OkxyELYcgNRQnsg"},{"type":"paragraph","children":[{"type":"text","text":"抖音短視頻腳本中的時(shí)長(zhǎng)指的是單個(gè)鏡頭的時(shí)長(zhǎng)。建議大家提前標(biāo)注清楚，方便后期剪輯的時(shí)候，更快找到重點(diǎn)，提高工作效率。","id":""}],"text":"","id":"POacdQYWCoesq0xisupcaPPTnFc"},{"type":"paragraph","children":[{"type":"text","text":"6、運(yùn)鏡","id":""}],"text":"","id":"Eusqd8MKGoC8mWx3ZehczWTBnCA"},{"type":"paragraph","children":[{"type":"text","text":"運(yùn)鏡指的就是鏡頭的運(yùn)動(dòng)方式。","id":""}],"text":"","id":"GCqqdoawQo2EkAxm0lUcNNdMnWh"},{"type":"paragraph","children":[{"type":"text","text":""推"","id":""}],"text":"","id":"PESodqIE8oISqqxEDHmcSofUnLb"},{"type":"paragraph","children":[{"type":"text","text":""推"是最常見的一種運(yùn)鏡技巧。在拍攝的時(shí)候，鏡頭緩慢向前移動(dòng)，不斷地推進(jìn)，靠近拍攝主體，拍攝主體在畫面中的比例逐漸變大。這種運(yùn)鏡技巧能夠起到聚焦、突出拍攝主體的作用。比如要拍攝一個(gè)人物，鏡頭向前推進(jìn)的過(guò)程中，人物在畫面中的比例逐漸變大，讓人物更中突出。","id":""}],"text":"","id":"NImIdIOcko4QO8xUHTCcWlhnnVc"},{"type":"paragraph","children":[{"type":"text","text":"即使是拍攝沒有主體的場(chǎng)號(hào)，“推”的運(yùn)鏡方式也會(huì)讓視頻更有代入感。","id":""}],"text":"","id":"H2G0dww6koKKsuxQhXWcR0AHn5g"},{"type":"image","attrs":{"height":334,"note":[{"type":"text","text":"拍攝腳本","id":""}],"url":"},"text":"","id":"RAssdWUAWoCsCwxXNWbc3McKnuj"},{"type":"paragraph","children":[{"type":"text","text":"“拉”","id":""}],"text":"","id":"NCgsdieUwoekS4xistqczZZNnxf"},{"type":"paragraph","children":[{"type":"text","text":"“拉”與“推”的運(yùn)鏡方式剛好相反。在拍的過(guò)程中，鏡頭逐漸向后拉遠(yuǎn)，讓鏡頭遠(yuǎn)離拍攝主體，成片的視覺效果也與“推”相反。“拉”的運(yùn)鏡技巧能夠起到交代環(huán)境、突出現(xiàn)場(chǎng)的作用，讓看視頻的人了解拍攝主體所在的環(huán)境特點(diǎn)，增加畫面的氛圍。","id":""}],"text":"","id":"Zam6d4AkMo2MEuxQP82cPl9Fnmd"},{"type":"paragraph","children":[{"type":"text","text":"“轉(zhuǎn)”","id":""}],"text":"","id":"WUWWdQmQsoSUK0xgboYcjLsmn7b"},{"type":"paragraph","children":[{"type":"text","text":"“轉(zhuǎn)”的運(yùn)鏡技巧，能給視頻增加一種獨(dú)特的視覺效果。其拍攝方法也很簡(jiǎn)單，常見有兩種操作方式。","id":""}],"text":"","id":"KQWcdmmaaoQykKxCsQOcf1Lxnbd"},{"type":"paragraph","children":[{"type":"text","text":"第一種是站在原地拍攝，在拍攝過(guò)程中旋轉(zhuǎn)鏡頭，旋轉(zhuǎn)角度沒有特定的要求，但是在拍攝素材的時(shí)候盡量拍攝360度，以方便后期剪輯的時(shí)候截取素材。此時(shí)如果選擇的角度不夠。后期就無(wú)法增加素材。","id":""}],"text":"","id":"Wwo4dMaAoowuYYxiWINcUZLVnff"},{"type":"paragraph","children":[{"type":"text","text":"","id":""}],"text":"","id":"NS4GdiIyooaUq6x0CYNc99Eunmc"},{"type":"image","attrs":{"height":438,"note":[{"type":"text","text":"拍攝腳本","id":""}],"url":"},"text":"","id":"A6S6diOk2oG8SGxYd18cPVeanwb"},{"type":"paragraph","children":[{"type":"text","text":"","id":""}],"text":"","id":"US0sdgScyo8wQ2xmaPycHi2Anhg"},{"type":"paragraph","children":[{"type":"text","text":"第二種是圍繞著拍攝主體進(jìn)行旋轉(zhuǎn)拍攝，這種方式能全方位地展現(xiàn)拍攝主體。旋轉(zhuǎn)拍攝的時(shí)候，因?yàn)槭莿?dòng)態(tài)拍攝，所以要控制好移動(dòng)的速度。","id":""}],"text":"","id":"NQYEdsOiQoUwmsx631hc860bnce"},{"type":"paragraph","children":[{"type":"text","text":"","id":""}],"text":"","id":"TaikdYKWYo0E8axQHwqcFp2encQ"},{"type":"image","attrs":{"height":329,"note":[{"type":"text","text":"拍攝腳本","id":""}],"url":"},"text":"","id":"ZEE4dKKeyoE60cxW6DCcVn8YnIg"},{"type":"paragraph","children":[{"type":"text","text":"“移”","id":""}],"text":"","id":"ScMSdqYAgoaSc2x48D9c1QuKnzA"},{"type":"paragraph","children":[{"type":"text","text":"“移”可以理解為平行移動(dòng)，移動(dòng)的方向可以是橫向，也可以是縱向，或者傾斜一定的角度。但是移動(dòng)的軌跡要以直線為主，不要無(wú)規(guī)則地移動(dòng)。","id":""}],"text":"","id":"GO26dwQG4oQguwx0m59cnWsEnOe"},{"type":"paragraph","children":[{"type":"text","text":"單個(gè)鏡頭拍完就停止，然后再拍攝下一個(gè)鏡頭，單個(gè)鏡頭里盡量不要使用多種運(yùn)鏡技巧，因?yàn)闀?huì)造成混亂的視覺效果。","id":""}],"text":"","id":"OaoIdkocKowUc0xQfDlcKrxgnHc"},{"type":"paragraph","children":[{"type":"text","text":"比如拍攝遼闊的自然風(fēng)光，可以采用橫向的水平移動(dòng);拍攝高大的主體如建筑、山峰等，可以采用縱向移動(dòng)；拍攝小場(chǎng)景也可以使用這一運(yùn)鏡技巧。它適用的場(chǎng)景很多，但是一定要注意保證手機(jī)是直線移動(dòng)而不是原地不動(dòng)的。","id":""}],"text":"","id":"OoWWdeQQs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地點(diǎn) 日或夜 內(nèi)或外","id":""}],"text":"","id":"N8q8dmciooEA0kxwdeFcecNqnue"},{"type":"paragraph","children":[{"type":"text","text":"A：(臺(tái)詞)","id":""}],"text":"","id":"GYiudWGO2oGCIexkVBLcPqk3nrf"},{"type":"paragraph","children":[{"type":"text","text":"B：(臺(tái)詞)","id":""}],"text":"","id":"UiQKduYCIoaOGExkXYOc4kFBnWf"},{"type":"image","attrs":{"height":624,"note":[{"type":"text","text":"腳本怎么寫","id":""}],"url":"},"text":"","id":"BskMdoACYoeem0x4uwkcOSxtnpd"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"創(chuàng)作常用方法","id":""}],"text":"","id":"OIsCdum0AoWomOxIridcryRBn2e"},{"type":"paragraph","children":[{"type":"text","text":"1、嵌套法","id":""}],"text":"","id":"OSywdG6sqo00sgxAhipcr35QnEb"},{"type":"paragraph","children":[{"type":"text","text":"嵌套法的目的，是用來(lái)解決視頻可能出現(xiàn)的3個(gè)問題：","id":""}],"text":"","id":"LCIIdEIUso04C0xw5H2cCfQonSc"},{"type":"paragraph","children":[{"type":"text","text":"1）信息量單?。?,"id":""}],"text":"","id":"IuEed6oiaoo82oxqOaOcWTEznKg"},{"type":"paragraph","children":[{"type":"text","text":"2）用戶缺乏吐槽點(diǎn)；","id":""}],"text":"","id":"TyGadQUAsoUc0ixSIeYcq7mgn0e"},{"type":"paragraph","children":[{"type":"text","text":"3）視頻缺乏耐看性；","id":""}],"text":"","id":"V4WGdgaUKowSsix4CG5cpdTSnle"},{"type":"paragraph","children":[{"type":"text","text":"那么如何實(shí)現(xiàn)嵌套呢？","id":""}],"text":"","id":"J0EWdsm4QoIYmkxOegBck95Knsh"},{"type":"paragraph","children":[{"type":"text","text":"1）制作一個(gè)故事腳本；","id":""}],"text":"","id":"Z0cSdIEaAoQ6kwxme2QcoaN4ngb"},{"type":"paragraph","children":[{"type":"text","text":"2）制作第二個(gè)故事腳本；","id":""}],"text":"","id":"YgCUdKMGioCY8cxmuPZch0Bdnzh"},{"type":"paragraph","children":[{"type":"text","text":"3）通過(guò)一個(gè)嵌入點(diǎn)，把第二個(gè)故事腳本嵌入第一個(gè)腳本；","id":""}],"text":"","id":"HiM8dGeCOoSMuAxS4FfcAopmnOf"},{"type":"paragraph","children":[{"type":"text","text":"4）如此循環(huán)往復(fù)，直至無(wú)窮；","id":""}],"text":"","id":"HSmYdKK4koA86CxcZZrcJELRnBg"},{"type":"paragraph","children":[{"type":"text","text":"2、","id":""},{"type":"text","text":"代入法","id":""}],"text":"","id":"SKs6dsauuoOmYix8or6cx6nnn5b"},{"type":"paragraph","children":[{"type":"text","text":"先給主題構(gòu)建一個(gè)“代入法”的場(chǎng)景，可以讓團(tuán)隊(duì)在這個(gè)“畫框”內(nèi)，不斷帶入各種各種元素，實(shí)現(xiàn)輕松創(chuàng)意復(fù)制。比如主題是“賣車”，大家可以想象，賣車有哪些環(huán)節(jié)好玩、有趣、有沖突：","id":""}],"text":"","id":"VYOudwouSouA4Yxof7Icq91dnYf"},{"type":"paragraph","children":[{"type":"text","text":"1）發(fā)傳單可以有沖突——花式發(fā)傳單；","id":""}],"text":"","id":"LQqkdc4seoggAsxEZo8c0zHMnph"},{"type":"paragraph","children":[{"type":"text","text":"2）顧客電話邀約有沖突——顧客的花式拒絕，顧客的花式勾搭；","id":""}],"text":"","id":"EwO6diWEMoYComxyl3Zc1ycXngd"},{"type":"paragraph","children":[{"type":"text","text":"3）到店接待有沖突——新來(lái)的小姐姐這樣接待客人；","id":""}],"text":"","id":"Cg0EdgAueocgWAxccILchnYqn4K"},{"type":"paragraph","children":[{"type":"text","text":"3、四維還原法","id":""}],"text":"","id":"WgG2dS8sCoCAgcxcUfXcB2Ndn7d"},{"type":"paragraph","children":[{"type":"text","text":"1）內(nèi)容還原把熱門視頻用文字描述一遍，因?yàn)樵谡归_過(guò)程中，無(wú)數(shù)細(xì)節(jié)會(huì)被記錄并展開出來(lái)，信息量得到完整呈現(xiàn)。","id":""}],"text":"","id":"Y6W0da02IoKOYexg0tTc6U7VnOa"},{"type":"paragraph","children":[{"type":"text","text":"2）評(píng)論還原看看抖友們，看了這個(gè)視頻是什么反應(yīng)。","id":""}],"text":"","id":"NMuCdesqGoiMcgxwVsKcAxg3n5c"},{"type":"paragraph","children":[{"type":"text","text":"3）身份還原通過(guò)對(duì)受眾、點(diǎn)贊回復(fù)用戶的身份反查，找到他們是誰(shuí)，他們關(guān)心什么，他們?yōu)槭裁搓P(guān)心這個(gè)爆款視頻。","id":""}],"text":"","id":"ZesudMeCUoY2YkxUsJkcYMmAn9e"},{"type":"paragraph","children":[{"type":"text","text":"4）策略邏輯還原。這個(gè)視頻是給誰(shuí)看的？主流用戶是誰(shuí)？發(fā)什么給他們看？","id":""}],"text":"","id":"C0g2dC8i4okEwux83I5c63ahnhh"},{"type":"paragraph","children":[{"type":"text","text":"4、","id":""},{"type":"text","text":"模仿法","id":""}],"text":"","id":"NMaIdCsuyoyAcMxCQPLcrrRCnjc"},{"type":"paragraph","children":[{"type":"text","text":"1）隨機(jī)模仿看見什么視頻火，自己照樣子拍一個(gè)，比如最近兩天比較火的大頭、踢瓶蓋。","id":""}],"text":"","id":"BmwOdKaqioiQoUxsxRWcmPy5nCh"},{"type":"paragraph","children":[{"type":"text","text":"2）系統(tǒng)模仿找到對(duì)標(biāo)的賬號(hào)、IP，抖音內(nèi)外都可，分析其經(jīng)典橋段、套路，不等它在抖音火，就模仿拍攝一個(gè)。","id":""}],"text":"","id":"K4QCdQgAgogGqYxMFiFcTFaZnWh"},{"type":"paragraph","children":[{"type":"text","text":"如果看了上面的介紹還是不知道腳本怎么寫，那么可以看看專門介紹寫腳本的課程，這樣更加清楚、直接。","id":""}],"text":"","id":"XmW8dsqScoo6gYx8Pxxcr5hynAg"},{"type":"paragraph","children":[{"type":"text","text":"腳本分鏡頭創(chuàng)作方法：","id":""},{"type":"external_link","attrs":{"url":""},"children":[{"type":"text","text":"","id":""}],"text":"","id":""}],"text":"","id":"VYG2dw6sSoui0oxAtnQcLiU6npc"},{"type":"paragraph","children":[{"type":"text","text":"短視頻腳本創(chuàng)作：","id":""},{"type":"external_link","attrs":{"url":""},"children":[{"type":"text","text":"","id":""}],"text":"","id":""}],"text":"","id":"XWqSdwIcGo0igExO8MxcAy9Hnlh"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"腳本寫作技巧","id":""}],"text":"","id":"AMoOdMgcaoG4sKxmie1cj18pnJc"},{"type":"paragraph","children":[{"type":"text","text":"腳本不同于其他寫作形式，重點(diǎn)在于如何把平面語(yǔ)言轉(zhuǎn)化為鏡頭語(yǔ)言，鏡頭語(yǔ)言不止是看得見的文字，還包括看不見的內(nèi)容。腳本的寫作業(yè)需要遵循一定的邏輯和步驟：","id":""}],"text":"","id":"RSYadyMAUoUIiExCwyIc5J0mnVd"},{"type":"paragraph","children":[{"type":"text","text":"1、從無(wú)到有的過(guò)程中，需要選擇一個(gè)主題，根據(jù)主題來(lái)梳理腳本大綱、框架結(jié)構(gòu)","id":""}],"text":"","id":"Oy8WdymkcoYSqKxuiGacxhnTnAc"},{"type":"paragraph","children":[{"type":"text","text":"2、腳本需要有貫穿全篇的主線，并且需要有必要的內(nèi)容來(lái)支撐主線的發(fā)展","id":""}],"text":"","id":"IKeSdC2YSo00IYxEJqCcA5LZnqd"},{"type":"paragraph","children":[{"type":"text","text":"3、場(chǎng)景的包裝，人物角色的設(shè)定，場(chǎng)景和人物的協(xié)調(diào)表現(xiàn)","id":""}],"text":"","id":"BWm2dEoo2oY48MxyGXrcgTVMnFx"},{"type":"paragraph","children":[{"type":"text","text":"4、視頻通常會(huì)受到時(shí)間長(zhǎng)度的限制，需要在有限的時(shí)間內(nèi)，安排上精煉、合適、精準(zhǔn)的內(nèi)容，并需要主要前后的邏輯關(guān)系","id":""}],"text":"","id":"MMgCd6QOqoigSGxxBy0clpu1nwR"},{"type":"paragraph","children":[{"type":"text","text":"5、點(diǎn)明主題，深化主題內(nèi)涵，引起精神共鳴或設(shè)置懸念為觀眾帶來(lái)思考","id":""}],"text":"","id":"H2esdIIW8oMgmAx4Rrjctb5kn7g"},{"type":"paragraph","children":[{"type":"text","text":"矛盾是支撐情節(jié)發(fā)展的核心要素，視頻內(nèi)容的豐富離不開矛盾的設(shè)置。","id":""}],"text":"","id":"OKwGdUiuioqmKexqUTlcl42PnYf"},{"type":"paragraph","children":[{"type":"text","text":"1、結(jié)合場(chǎng)景、人物、情節(jié)等因素，設(shè)置好沖突和轉(zhuǎn)折，“意料之外情理之中”，可以是人物的沖突、語(yǔ)言的沖突、場(chǎng)景的沖突、肢體的沖突、表情的沖突等等；需要結(jié)合聯(lián)想、諧音、一詞多意、雙關(guān)、舊詞新解、反轉(zhuǎn)等手法","id":""}],"text":"","id":"KGScd8QQgoaksmxAHAzc9MItnxe"},{"type":"paragraph","children":[{"type":"text","text":"2、需要掌握一定的常用題材、場(chǎng)景、拍攝手法","id":""}],"text":"","id":"NqOodY8Ewo8IYWxyOuycEJrYntd"},{"type":"paragraph","children":[{"type":"text","text":"3、來(lái)源于生活，反映生活，服務(wù)生活","id":""}],"text":"","id":"KWcedIc0goQ6MOxDWUgcdp7inIg"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"腳本課程推薦","id":""}],"text":"","id":"T0mqdc6MioYEuwxOkdYcs24Gnbg"},{"type":"paragraph","children":[{"type":"text","text":"抖音短視頻腳本簡(jiǎn)單幾步，小白也能快速上手：","id":""},{"type":"external_link","attrs":{"url":""},"children":[{"type":"text","text":"","id":""}],"text":"","id":""}],"text":"","id":"WeYidcqoqoW0S0xbhlMcQRkWn7d"},{"type":"paragraph","children":[{"type":"text","text":"短視頻制作腳本撰寫：","id":""},{"type":"external_link","attrs":{"url":""},"children":[{"type":"text","text":"","id":""}],"text":"","id":""}],"text":"","id":"Rkm4dCgWqo0ysqxSUA2cuoMInsd"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"分析同行內(nèi)容","id":""}],"text":"","id":"QEA6dIES0o2ygExM1X6cCYOZnJe"},{"type":"paragraph","children":[{"type":"text","text":"我們?cè)谂臄z短視頻之前可以先分析下同行拍攝的內(nèi)容，學(xué)習(xí)學(xué)習(xí)經(jīng)驗(yàn)，這樣會(huì)有利于自己拍攝出好的作品。","id":""}],"text":"","id":"J2Kedy0Qqoqi42xEt6ncMJtHnRd"},{"type":"paragraph","children":[{"type":"text","text":"首先我們要分析他為什么火？","id":""}],"text":"","id":"AamqdeMmqoO6WQxCW9QczsAnnNh"},{"type":"paragraph","children":[{"type":"text","text":"我們可以將點(diǎn)贊量大于10W的視頻都收集起來(lái)，作為重點(diǎn)分析的對(duì)象，帶著以下四個(gè)問題去分析：","id":""}],"text":"","id":"KE68daAimo0KimxWojKcz5fxnfd"},{"type":"paragraph","children":[{"type":"text","text":"①該視頻的視頻形式我能做出來(lái)嗎？","id":""}],"text":"","id":"AW64dSmKOokIi8x8jJfcTK2Pnmd"},{"type":"paragraph","children":[{"type":"text","text":"②該視頻內(nèi)容我能否做出來(lái)？","id":""}],"text":"","id":"NEQudEWKioisGcx80T9cKuDXntc"},{"type":"paragraph","children":[{"type":"text","text":"③這類賬號(hào)如何變現(xiàn)？我是否有資源？","id":""}],"text":"","id":"E6wyduuwqouWw4xYJv6cZilFnZc"},{"type":"paragraph","children":[{"type":"text","text":"④我能否長(zhǎng)時(shí)間做這類視頻？","id":""}],"text":"","id":"JaiUdMU0Qos2iKxeIGMcaKzkn0e"},{"type":"paragraph","children":[{"type":"text","text":"給大家一個(gè)好用的表格，用來(lái)分析數(shù)據(jù)很方便，把標(biāo)題、點(diǎn)贊量、評(píng)論量、轉(zhuǎn)發(fā)量、視頻鏈接作為表頭，如下所示。","id":""}],"text":"","id":"X8kSdsQCMoy2q0xoBXKcE0BHnmc"},{"type":"image","attrs":{"height":130,"note":[{"type":"text","text":"分析同行內(nèi)容","id":""}],"url":"},"text":"","id":"O84GdEkS0oGSaOxe8pecHLKdnmd"},{"type":"paragraph","children":[{"type":"text","text":"前期拍攝視頻的時(shí)候，我們?nèi)绻恢涝趺粗谱鲀?nèi)容，那么就可以借鑒我們的分析成果，模仿這些優(yōu)質(zhì)的視頻，后期再開始創(chuàng)新。","id":""}],"text":"","id":"BGMydkOYMo8QqoxAjCRcQVLtnAg"},{"type":"paragraph","children":[{"type":"text","text":"注冊(cè)賬號(hào)并編輯好資料后，就可以上傳視頻了。","id":""}],"text":"","id":"RoO4dwsAiogqSCxmMMzcUb2pnng"},{"type":"paragraph","children":[{"type":"text","text":"對(duì)于新手來(lái)說(shuō)，想要短時(shí)間內(nèi)上熱門，最好的方法就是模仿，我要模仿那些點(diǎn)贊量高的視頻。","id":""}],"text":"","id":"FKi8dYem2oE0aoxIlp8cwT6jnfe"},{"type":"paragraph","children":[{"type":"text","text":"這里有兩點(diǎn)給大家說(shuō)：","id":""}],"text":"","id":"X4UIdkkYqoQ8yaxILiHcX4fpnHf"},{"type":"paragraph","children":[{"type":"text","text":"①平臺(tái)的風(fēng)氣就是模仿，大家可以發(fā)現(xiàn)，只要有一個(gè)梗上了熱門，就會(huì)出現(xiàn)大量的模仿者，而他們模仿的視頻，還依舊能上熱門。","id":""}],"text":"","id":"PoIodMosuouiykxcZfTcCJr6n0d"},{"type":"paragraph","children":[{"type":"text","text":"②熱門視頻是經(jīng)過(guò)用戶的檢測(cè)的，模仿的作品，大概率會(huì)上熱門，能快速試錯(cuò)。","id":""}],"text":"","id":"BCoMdGM4QouIIQxOQlvcAAs0nld"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"視頻拍攝","id":""}],"text":"","id":"QsqwdQ8uiowicyxgfFXcMEDDnAh"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"拍抖音的步驟","id":""}],"text":"","id":"EqS4dMg2yoY8CsxshH7cwdTJnSf"},{"type":"paragraph","children":[{"type":"text","text":"1、打開手機(jī)軟件商店，點(diǎn)擊下載，然后下載抖音APP，安裝抖音APP。","id":""}],"text":"","id":"W0MGdeSoqoK6KAxhhvWcv9JBnmn"},{"type":"image","attrs":{"height":768,"note":[{"type":"text","text":"拍抖音的步驟","id":""}],"url":"},"text":"","id":"Ju6UdeWyIoksW0xM7IIcTLHknef"},{"type":"paragraph","children":[{"type":"text","text":"2、打開抖音App，之后點(diǎn)擊抖音下方的加號(hào)鍵；","id":""}],"text":"","id":"RkqydUe2IookEmxMVQ0cX7Yqn0f"},{"type":"image","attrs":{"height":743,"note":[{"type":"text","text":"拍抖音的步驟","id":""}],"url":"},"text":"","id":"FGkqdsSo8o0oasxSaP6cTbOfn1f"},{"type":"paragraph","children":[{"type":"text","text":"3、然后點(diǎn)擊屏幕左下方的特效或道具，接著選擇想要的特效或道具；","id":""}],"text":"","id":"GOy8d480YoaYSOx4dPTcqhsWnkg"},{"type":"image","attrs":{"height":867,"note":[{"type":"text","text":"拍抖音的步驟","id":""}],"url":"},"text":"","id":"DQOOdQKgIoYW8yxOya1cOQiAnaf"},{"type":"paragraph","children":[{"type":"text","text":"4、點(diǎn)擊上方選擇音樂，可以添加背景音樂；","id":""}],"text":"","id":"AqSUdQ6uWo2qmGx2tyqceHbenNg"},{"type":"image","attrs":{"height":224,"note":[{"type":"text","text":"拍抖音的步驟","id":""}],"url":"},"text":"","id":"RQw2dySc8oGwGwxoDZXcVzZxnHe"},{"type":"paragraph","children":[{"type":"text","text":"5、然后點(diǎn)擊屏幕中的拍攝按鈕，開始拍攝視頻；","id":""}],"text":"","id":"NOSCdKgyGoUWwgxjfjcc56S2nBE"},{"type":"paragraph","children":[{"type":"text","text":"6、在拍攝完成之后，接著點(diǎn)擊下一步；","id":""}],"text":"","id":"VK46di4oWoEeMIxAu0kccj6en4b"},{"type":"image","attrs":{"height":312,"note":[{"type":"text","text":"拍抖音的步驟","id":""}],"url":"},"text":"","id":"PAOAdMim4owyYMxeirHccHTOnwd"},{"type":"paragraph","children":[{"type":"text","text":"7、最后再點(diǎn)擊發(fā)布就可以了，這樣就能發(fā)布自己拍攝的抖音小視頻了。","id":""}],"text":"","id":"RMMGd0QKAoCag0xYDWFcsG7nnkh"},{"type":"image","attrs":{"height":784,"note":[{"type":"text","text":"拍抖音的步驟","id":""}],"url":"},"text":"","id":"FqOWde4YkosI26xQxBlcDLZEnPg"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"拍攝方式","id":""}],"text":"","id":"IAGWdim6ioGSiOxqqHwcZfEPnsu"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"遠(yuǎn)程控制暫停","id":""}],"text":"","id":"Py4idmMAmoG628x4VvCcfStTnJf"},{"type":"paragraph","children":[{"type":"text","text":"拍攝視頻的時(shí)候，如果手機(jī)隔得比較遠(yuǎn)，可以使用拍攝里面的“倒計(jì)時(shí)”功能。例如我們只要拍攝10s就暫停，可以將暫停拉桿拖到10s的位置處即可。然后點(diǎn)擊“開始拍攝”拍攝，當(dāng)拍攝到第10s的時(shí)候就會(huì)自動(dòng)暫停。這樣拍攝的時(shí)候，自己可以在手機(jī)隨著自己的需求來(lái)拍攝不同的風(fēng)格。","id":""}],"text":"","id":"DmoOdQ2C2oKYIyxk9SicJJYWnhf"},{"type":"paragraph","children":[{"type":"text","text":" ","id":""}],"text":"","id":"B0EadG6IOoIcwCxc584clHPmnLe"},{"type":"image","attrs":{"height":502,"note":[{"type":"text","text":"遠(yuǎn)程控制暫停","id":""}],"url":"},"text":"","id":"TSi0dYCemoEUwSxccEicMYB3nQ1"},{"type":"paragraph","children":[{"type":"text","text":" ","id":""}],"text":"","id":"SyYodgu22oa2WMxw9Vvc0s2endf"},{"type":"paragraph","children":[{"type":"text","text":"具體的拍攝技巧可以觀看以下課程，課程里會(huì)有詳細(xì)的介紹。","id":""}],"text":"","id":"U0QwdU066oIquqx2L7CcVdDKnwe"},{"type":"paragraph","children":[{"type":"text","text":"遠(yuǎn)程控制暫停：","id":""},{"type":"external_link","attrs":{"url":""},"children":[{"type":"text","text":"","id":""}],"text":"","id":""}],"text":"","id":"EM6cdycyooAEYExaemPc5s17nWd"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"調(diào)整播放速度","id":""}],"text":"","id":"HUY0dsSago0iCQxuMRYc5aT5nqc"},{"type":"paragraph","children":[{"type":"text","text":"拍攝視頻的時(shí)候可以調(diào)節(jié)播放速度，快慢速度調(diào)整就是調(diào)整音樂和視頻的匹配。如果選擇“快”或者“極快”，拍攝的時(shí)候音樂就會(huì)放慢，相應(yīng)的視頻成品中的畫面就會(huì)加快；反之，如果選擇“慢”或者“極慢”，拍攝時(shí)的音樂就會(huì)加快，成品中的畫面就會(huì)放慢。","id":""}],"text":"","id":"Scoqdeyw6oaaUmxIsiZcmYZCnuW"},{"type":"image","attrs":{"height":449,"note":[{"type":"text","text":"調(diào)整播放速度","id":""}],"url":"},"text":"","id":"DsaMdewAao66qIxeOF0cObtlnuf"},{"type":"paragraph","children":[{"type":"text","text":" ","id":""}],"text":"","id":"KEeAdGAgWom4A0x3A6scws2KnBQ"},{"type":"paragraph","children":[{"type":"text","text":"具體的拍攝技巧可以觀看以下課程，課程里會(huì)有詳細(xì)的介紹。","id":""}],"text":"","id":"WmCqdCgmSoeo6wxsZtGcpCvcnLd"},{"type":"paragraph","children":[{"type":"text","text":"調(diào)節(jié)播放速度：","id":""},{"type":"external_link","attrs":{"url":""},"children":[{"type":"text","text":"","id":""}],"text":"","id":""}],"text":"","id":"NOyCdSWgCoI8WAxYM2ccg9ljnrb"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"拍攝分段視頻","id":""}],"text":"","id":"FCM2dAS4Qoecm0x9biYcbrc1nMg"},{"type":"paragraph","children":[{"type":"text","text":"抖音可以拍攝分段視頻，拍攝一段視頻后點(diǎn)擊暫停，然后再拍攝另外一段視頻，最后把這兩段視頻拼接起來(lái)成為一個(gè)完整的視頻，這就是分段視頻。","id":""}],"text":"","id":"PmOSdEIW0oY48Ax2hejcio3hnif"},{"type":"paragraph","children":[{"type":"text","text":"例如很多達(dá)人拍攝的“變裝視頻”用的就是分段視頻拍攝手法。但是拍攝分段視頻的時(shí)候，拍攝內(nèi)容不要牛頭不對(duì)馬嘴，前面一個(gè)視頻拍攝的是一個(gè)內(nèi)容，后面的視頻拍的又是另一個(gè)內(nèi)容，這樣會(huì)讓用戶看起來(lái)覺得很亂，不知道你要表達(dá)什么內(nèi)容。","id":""}],"text":"","id":"BeUsdICkooMIOGxei3ccTovQnUe"},{"type":"image","attrs":{"height":724,"note":[{"type":"text","text":"拍攝分段視頻","id":""}],"url":"},"text":"","id":"GQMmdWguOoKESaxqO8icvMcRnld"},{"type":"paragraph","children":[{"type":"text","text":"操作方法：","id":""}],"text":"","id":"EuG0dsscWoMG0yxWC4JcjsiNnVe"},{"type":"paragraph","children":[{"type":"text","text":"1、進(jìn)入抖音App后，打開發(fā)布視頻功能。","id":""}],"text":"","id":"BYeAd6KuqoEUSExk5Grc6Kgpnrf"},{"type":"image","attrs":{"height":357,"note":[{"type":"text","text":"拍攝分段視頻","id":""}],"url":"},"text":"","id":"GSCkda2seo04kSxCzsocwZakndN"},{"type":"paragraph","children":[{"type":"text","text":"2、打開錄制長(zhǎng)視頻","id":""}],"text":"","id":"N8qmdQkmIoMyksxqCercJJi6nRg"},{"type":"paragraph","children":[{"type":"text","text":"進(jìn)入發(fā)布視頻功能后，打開長(zhǎng)視頻功能。","id":""}],"text":"","id":"L2MqdaSemoY0Cyxc55hcDA2unW8"},{"type":"image","attrs":{"height":587,"note":[{"type":"text","text":"拍攝分段視頻","id":""}],"url":"},"text":"","id":"PoW0dCio8o2KUWxfS1RcJqPKnHA"},{"type":"paragraph","children":[{"type":"text","text":"3、進(jìn)行分段拍攝","id":""}],"text":"","id":"NSmCdKMGOoCuiQxYR8ncRlVAnOc"},{"type":"paragraph","children":[{"type":"text","text":"進(jìn)入錄制視頻頁(yè)面后，開始錄制視頻，錄制完成一段視頻后點(diǎn)擊暫停錄制按鈕，停止錄制視頻，然后在選擇開始錄制，進(jìn)行錄制下一段視頻即可。","id":""}],"text":"","id":"UAeCduEI2oAqsQxMZ9ccVHc7nYb"},{"type":"image","attrs":{"height":481,"note":[{"type":"text","text":"拍攝分段視頻","id":""}],"url":"},"text":"","id":"W8gkdSCM6oyCKAx8JMOcQuLpnPc"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"轉(zhuǎn)場(chǎng)","id":""}],"text":"","id":"RGsGdeSu2o8s6UxWSuGct7U1ncc"},{"type":"paragraph","children":[{"type":"text","text":"靜態(tài)轉(zhuǎn)場(chǎng):","id":""}],"text":"","id":"A6IqdqiwioO8ucxZVXdcIrXGnvu"},{"type":"paragraph","children":[{"type":"text","text":"靜態(tài)轉(zhuǎn)場(chǎng)的時(shí)候參照物不是變的。","id":""}],"text":"","id":"KoaGd822qoGqEKxGN0CcJV4Bnlb"},{"type":"paragraph","children":[{"type":"text","text":"如果你想做出秒換服裝的效果，就必須是除了服裝款式以外，屏幕內(nèi)其他東西都保持不變，包括本人的動(dòng)作表情之類的因素也要保持不變。同樣的，如果想換背景，就以上一個(gè)場(chǎng)景的最后一個(gè)動(dòng)作作為下一個(gè)場(chǎng)景的開始繼續(xù)拍攝，這樣動(dòng)作看起來(lái)就是連貫的。","id":""}],"text":"","id":"QgSmdOK4ioawkuxIRBocM1Kqnpf"},{"type":"paragraph","children":[{"type":"text","text":"動(dòng)態(tài)轉(zhuǎn)場(chǎng):","id":""}],"text":"","id":"QU2adqW6Oo2IY8xMrzFcPDnUnfg"},{"type":"paragraph","children":[{"type":"text","text":"動(dòng)態(tài)轉(zhuǎn)場(chǎng)中動(dòng)作要保持連貫性，連貫的含義就是上一個(gè)場(chǎng)景中的動(dòng)作要無(wú)縫銜接到下一個(gè)場(chǎng)景，比如這個(gè)場(chǎng)景你正在做向下蹲的動(dòng)作，蹲到一半暫停了，下一個(gè)場(chǎng)景中你也要從剛剛蹲到一半的地方繼續(xù)往下蹲。","id":""}],"text":"","id":"AAGedywwcowQCAxEJBpc6EdVnrc"},{"type":"paragraph","children":[{"type":"text","text":"動(dòng)態(tài)轉(zhuǎn)場(chǎng)有三種，第一攝像機(jī)不動(dòng)，主體動(dòng)作的連貫。第二主體物不動(dòng)，攝像機(jī)拍攝方向的連貫。第三主體物和攝像機(jī)都動(dòng)，且前后連貫。","id":""}],"text":"","id":"FSgGdKieuoSGOWxAZvyc3l6Pnde"},{"type":"paragraph","children":[{"type":"text","text":"1、攝像機(jī)不動(dòng)，主體動(dòng)作的連貫","id":""}],"text":"","id":"OMAKdYY4KoYOSOxghwOckdUKnOg"},{"type":"paragraph","children":[{"type":"text","text":"例：上一個(gè)場(chǎng)景中你伸出手拳頭蓋住攝像頭，下一個(gè)場(chǎng)景你也要是以同樣的姿勢(shì)收回你的拳頭，中間你可以換衣服換背景甚至換另外一個(gè)人。你還可以手伸向攝像頭，暫停后切換成后置攝像頭，開拍的時(shí)候手繼續(xù)向前伸出去，最后看起來(lái)就像是你的手穿過(guò)了手機(jī)屏幕一樣。當(dāng)然了，要想最后成品效果好，除了要改變的東西變化以外，其他元素都要盡量保持不變。","id":""}],"text":"","id":"Rwg0dG0GQoe6oQxKX1GcsGv8npb"},{"type":"paragraph","children":[{"type":"text","text":"2、主體物不動(dòng)，攝像機(jī)拍攝方向的連貫","id":""}],"text":"","id":"Rk6Gdi8MYoM2SmxeSppclPx6nSf"},{"type":"paragraph","children":[{"type":"text","text":"所謂拍攝鏡頭的連貫性就是比如，上一個(gè)場(chǎng)景用左手把手機(jī)從中間水平移動(dòng)到左邊，下一個(gè)場(chǎng)景就要用右手把手機(jī)從右邊移回中間，這樣最終的效果看起來(lái)就像是鏡頭繞了一圈。","id":""}],"text":"","id":"XS82d60oUoKi6kxe0DYcCbEQnOg"},{"type":"paragraph","children":[{"type":"text","text":"3、主體物和攝像機(jī)都動(dòng)，且前后連貫如果有另一個(gè)人幫你拍，你可以試試這種。比如你頭向右看，攝像機(jī)跟著你往右拍。暫停，換另一個(gè)人另一個(gè)場(chǎng)景，同樣讓攝像機(jī)從左向右拍。最后的成果看起來(lái)就像是PPT里面有一個(gè)后一幀推走前一幀的轉(zhuǎn)場(chǎng)效果。","id":""}],"text":"","id":"N2sodqEqi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HD，","id":""},{"type":"text","text":"60fps","id":""},{"type":"text","text":"；","id":""}],"text":"","id":"KuQcdqmyuoAAs8xUF2JclMo6n3f"},{"type":"paragraph","children":[{"type":"text","text":"用剪映加美顏，調(diào)節(jié)參數(shù)亮度+10、對(duì)比度+10、飽和度+10、色溫-8、銳化+60；","id":""}],"text":"","id":"LEEqdyMGyoOkuGx8AKvcCptNndc"},{"type":"paragraph","children":[{"type":"text","text":"導(dǎo)出設(shè)置調(diào)1080P 60fps；","id":""}],"text":"","id":"Ou4md08qUoaUIAxttGacwGkVnzQ"},{"type":"paragraph","children":[{"type":"text","text":"②用抖音相機(jī)拍攝：降低曝光、清晰度調(diào)到最高；","id":""}],"text":"","id":"VQCadCmyIo86EcxYvomcAjKxnEd"},{"type":"paragraph","children":[{"type":"text","text":"打開畫質(zhì)增強(qiáng)；","id":""}],"text":"","id":"I6iudMSCcoYYkmx4sXMco6ayn8e"},{"type":"paragraph","children":[{"type":"text","text":"發(fā)布設(shè)置點(diǎn)擊高清發(fā)布；","id":""}],"text":"","id":"Am0OdYys6oaK2WxiW06cn7Skn5d"},{"type":"paragraph","children":[{"type":"text","text":"③真人出鏡用輕顏相機(jī)APP拍攝，補(bǔ)光燈補(bǔ)光。","id":""}],"text":"","id":"Qckud4c26oCScuxkRzicFqhMnTd"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"后期剪輯","id":""}],"text":"","id":"FmiudqmiOoWaM0xEzlvctgTIn7g"},{"type":"paragraph","children":[{"type":"text","text":"拍攝視頻的時(shí)候有些技巧需要使用視頻剪輯軟件，我們可以選擇剪映進(jìn)行操作。","id":""}],"text":"","id":"FWsydM8qcoYQmcxmr62c0GuWnkb"},{"type":"paragraph","children":[{"type":"text","text":"比如說(shuō)視頻變速功能，就可以在剪映里面制作出來(lái)。","id":""}],"text":"","id":"MuOydeykmoAkoMxSgCwcZRldnKh"},{"type":"paragraph","children":[{"type":"text","text":"打開剪映，點(diǎn)擊頁(yè)面中的加號(hào)按鈕。","id":""}],"text":"","id":"BWMUdqkCioQqMyxaYxXckSAknbf"},{"type":"image","attrs":{"height":415,"note":[{"type":"text","text":"后期剪輯","id":""}],"url":"},"text":"","id":"JAe0dCewgowOgIxK2gmcCuU3nYg"},{"type":"paragraph","children":[{"type":"text","text":"選擇最下方的剪映工具欄對(duì)視頻素材【剪切、配音和加特效】。","id":""}],"text":"","id":"YaMKdEUakoCqO2x0Q4LcQSPgn1c"},{"type":"image","attrs":{"height":405,"note":[{"type":"text","text":"后期剪輯","id":""}],"url":"},"text":"","id":"Ce8IdUMUsoQag2xQxl5cAs06nyf"},{"type":"paragraph","children":[{"type":"text","text":"點(diǎn)擊視頻編輯條使用下方編輯工具箱【分割、變速和添加動(dòng)畫】。","id":""}],"text":"","id":"OqwodwIoUoqykGxqqKYcyLy4ncb"},{"type":"image","attrs":{"height":772,"note":[{"type":"text","text":"后期剪輯","id":""}],"url":"},"text":"","id":"NwM6dKC2YoOGCWxiMBZcfC7xn1g"},{"type":"paragraph","children":[{"type":"text","text":"選擇視頻，點(diǎn)擊變速，可以調(diào)整視頻播放的速度。","id":""}],"text":"","id":"MoiudAyUGomgSixwJaEcCPxXnVg"},{"type":"image","attrs":{"height":645,"note":[{"type":"text","text":"后期剪輯","id":""}],"url":"},"text":"","id":"RYosdQM8Oo6I4KxyGenc5UIXncf"},{"type":"paragraph","children":[{"type":"text","text":"點(diǎn)擊添加音頻，選擇自己喜歡的音樂。","id":""}],"text":"","id":"MKycdcSYMomi0kxg9rwc0eUInUg"},{"type":"image","attrs":{"height":619,"note":[{"type":"text","text":"后期剪輯","id":""}],"url":"},"text":"","id":"WAO6dCQWCoYGAcxAy6bcGP7tnbX"},{"type":"paragraph","children":[{"type":"text","text":"剪輯完成后，點(diǎn)擊右上角的導(dǎo)出。","id":""}],"text":"","id":"Jc8uduUkyoUskKxGhwfcFXPUnQa"},{"type":"image","attrs":{"height":623,"note":[{"type":"text","text":"后期剪輯","id":""}],"url":"},"text":"","id":"Us44d28ocow2sYx2t8VcXrEongc"},{"type":"paragraph","children":[{"type":"text","text":"點(diǎn)擊下方的一鍵分享到抖音，還可以直接打開抖音發(fā)布這個(gè)視頻。","id":""}],"text":"","id":"SWY4dKccyoQQAUxSoYccJSYHnrd"},{"type":"image","attrs":{"height":617,"note":[{"type":"text","text":"后期剪輯","id":""}],"url":"},"text":"","id":"Leeudcgk4ouYwGxknmOctGctntb"},{"type":"paragraph","children":[{"type":"text","text":"剪映操作步驟","id":""}],"text":"","id":"CoiGd2MIsock6OxyEwIcbBaZnlb"},{"type":"paragraph","children":[{"type":"text","text":"第一、準(zhǔn)備視頻素材點(diǎn)擊【添加到項(xiàng)目】導(dǎo)入到剪映編輯界面。","id":""}],"text":"","id":"Lm2sdcEIioqIeSxysVVcU6konkc"},{"type":"paragraph","children":[{"type":"text","text":"第二、選擇下方的剪映工具欄對(duì)視頻素材【剪切、配音和加特效】。","id":""}],"text":"","id":"NsIgd8IO4oAyOSxecGGcHa38nLh"},{"type":"paragraph","children":[{"type":"text","text":"第三、點(diǎn)擊視頻編輯條使用下方編輯工具箱【分割、變速和添加動(dòng)畫】。","id":""}],"text":"","id":"JOu2d2s0IoQC8WxmIKvc1xOvnCh"},{"type":"paragraph","children":[{"type":"text","text":"第四、點(diǎn)擊【添加音頻】選擇音樂為視頻加入背景音樂。","id":""}],"text":"","id":"Jca2dI28ioeUo8xs1MYcJsa6nnh"},{"type":"paragraph","children":[{"type":"text","text":"第五、點(diǎn)擊動(dòng)畫設(shè)置視頻片段轉(zhuǎn)場(chǎng)動(dòng)畫效果。","id":""}],"text":"","id":"XKEGdgmWeo4KEgx2b1bcwavBnpf"},{"type":"paragraph","children":[{"type":"text","text":"第六、視頻制作完成后設(shè)置分辨率點(diǎn)擊【導(dǎo)出】按鈕即可。","id":""}],"text":"","id":"R0qSdcSsGogUcqx67bqcGnSPnBw"},{"type":"paragraph","children":[{"type":"text","text":"準(zhǔn)備視頻素材點(diǎn)擊【添加到項(xiàng)目導(dǎo)入】到剪映編輯界面。","id":""}],"text":"","id":"POoGdSWAgoqUSYxOKMqc0wTFn5d"},{"type":"paragraph","children":[{"type":"text","text":"網(wǎng)上有很多剪映的功能教程，如果想學(xué)習(xí)更多剪輯方式，可以在網(wǎng)上觀看一些網(wǎng)絡(luò)教程，簡(jiǎn)單易學(xué)。","id":""}],"text":"","id":"IUA2dsGwco2MMwxkreec5iVCnyd"},{"type":"paragraph","children":[{"type":"text","text":"教程推薦：","id":""}],"text":"","id":"OU2Qd6YGeoaCQOxaYzEcUXrinNh"},{"type":"paragraph","children":[{"type":"text","text":"剪映基礎(chǔ)入門","id":""}],"text":"","id":"HgiudCQOEogYakxeSJOcV6egnId"},{"type":"paragraph","children":[{"type":"external_link","attrs":{"url":"u0026spm_id_from=pageDriver"},"children":[{"type":"text","text":"u0026spm_id_from=pageDriver","id":""}],"text":"","id":""}],"text":"","id":"KiuEdcWI6oUqSQxusEMcyInvn6d"},{"type":"paragraph","ch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